We all have those companies we love. You know the ones. They just seem to get "it" -- whatever that "it" may be. In fact, we love them so much, we actively tell everyone just how good they are. We want to be a part of a community that shares our joy and sees the same beauty that we see.
How did they get that way?
Sometimes it's luck. Sometimes it's the personality of one person. Often, it's the culture of the entire organization. It's purposeful. We've found that when business owners come alive and when customers are engaged like this, it's not just because they know what their customers want. It's because they are focused on how their business makes everyone feel. Meaningful connections are built. A higher purpose is often understood. Values are not just stated but sewn into the fabric of every thing they do.
And what was once a soulless machine is now a vibrant, living organism. There is love, empathy, and connection flowing. It connects all aspects of a business together -- owners, employees, customers, products and services, systems, partners and community.
There's a lot that goes into that. But when you strip away all the complexity, it really comes down to a business philosophy. We call it BLISS.
Decades ago, Stephen Sakach — the chief founding mind of aiCMO — received advice from his grandfather that remained imprinted in his personal and professional ventures. His grandfather's words were simple yet profound: “Whatever you do at work, do it with love.”
This exchange served as one of the core foundations of a business philosophy: Build Love Into Scalable Systems (or B.L.I.S.S.).
When businesses become busy and hit their growth stage, cultures are often stretched thin. As the organization matures and handles this growth, systems are developed. Here is where most businesses lose their soul -- when they don’t hardcode empathy, compassion and love into their systems.
It takes effort to regain the original culture and purpose that once inspired the organization. One of the best ways to do this is by focusing on the stories you tell about your business -- particularly the “why you do it” story. The story about your higher purpose.
Rather than train businesses on how to do this, we asked what if we built an AI Chief Marketing Officer that was versed in the nuances of emotional connection, empathy and building love into your business? An “AI CMO” that could pull out the “why” of your business and help you tell that story in all your marketing? And what if this CMO was trained on the most effective techniques used in all the most popular digital marketing tactics and strategies?
We set out to work to build just that.
The greatest challenge the aiCMO development team had to face was constructing the platform using an emerging technology. By programming at the edge, the aiCMO team underwent countless trial-and-error phases as there was no established framework for proper AI development practices, especially those centered around empathetic artificial intelligence. While ideas were abundant, fitting these insights into the tool's characteristics also posed a barrier our professionals needed to break through.
And break through barriers we did, as we now proudly welcome you to an AI-powered platform that will enable you to merge your marketing activities with your advocacies and passions.
And while aiCMO is not the first AI-driven marketing platform on the internet, what sets it apart from all the others is the fact that it’s driven to do much more than just marketing. Rather, it is firmly grounded on the principles of empathetic marketing and storytelling. And that’s not all: Since we have the unique advantage of being born to digital agency professionals, aiCMO offers not just the tools. We also have the capacity and expertise to help you execute your campaigns with our very own seasoned agency.
Ultimately, we at aiCMO dream of building a community of passionate organizations that will collectively change the entrepreneurial landscape in favor of more empathy, connection and consciousness. Countless studies and examples point to this approach as the future of business.
As we talk with CEOs, CMOs, business leaders and consciousness thinkers from around the world every week, we dive into the nuances of this approach -- and our team continues to take these insights to build a better “AI CMO” and a better world.