At aiCMO, we believe the most fascinating thing about generative AI isn’t just how we prompt it—but how it can prompt us. To be more empathetic, more purposeful and more human. aiCMO Founder and CEO penned his thoughts on this for The AI Journal. 

As we stand on the edge of a new shift in consciousness, AI is poised to play a pivotal role. But it’s not about automation for efficiency’s sake. It’s about awakening something deeper in our businesses—and ourselves.

We’re living in a time of disconnection. Nearly 1 in 3 U.S. adults have been diagnosed with depression. More than two-thirds of the workforce feels disengaged. This isn’t just a productivity crisis, but a purpose crisis.

That’s why aiCMO was created. Not just to help businesses grow, but to help them grow meaningfully. We call our approach B.L.I.S.S.—Build Love Into Scalable Systems. Because why settle for short-term attention when you can build movements rooted in meaning?

Purpose-driven brands inspire loyal employees, attract passionate customers, and become forces for good. It’s not just philosophy but smart business. Studies show companies with empathetic cultures outperform their competitors, and employees stay longer when they feel connected to a mission that matters.

AI will amplify whatever we build it to amplify. It can deepen connection or widen division. It can elevate conscious capitalism—or fuel exploitation. The choice is ours.

At aiCMO, we’ve chosen to lead with love and serve with purpose. Our tools help brands uncover their “why” and share it authentically. We don’t just want to improve marketing. We want to make it more human.

The world is craving connection. With the right intention, AI can help deliver it.

So the question isn’t what will AI do.

It’s who will we become with it?